Is Adwords Good To Use On A Non-commercial Site?
I have a blog about acting auditions and I have Adsense ads on it. I do not sell a service or goods, just free information and my income is solely from adsense ads. Would AdWords be productive to use to further promote my site? I am getting about 2500 hits per day.
I am not exactly sure what you are doing, but it sounds a bit like Adsense Arbitrage, and if you do that, you risk getting banned from Adsense. Arbitrage is about buying traffic inexpensively in order to get clicks on your ads and earn money in the process. This is against Adsense Terms of Service and many websites that are doing this have been banned.
So if you like your Adsense income, I would think very carefully before going this route. Here is a link about Arbitrage:http://www.accelerated-ideas.com/Absolut…
Yes, but since you’re relying on adsense for income you might be best targeting mainly long tail keywords.
For example if your blog is about ‘acting auditions’ you likely won’t be able to target the keyword searches for ‘acting auditions’ because they will cost over $3 per click/per visitor. You would be losing money even if that visitor came in and clicked on 3 of your ads.
What you really need to do it figure out your value per unique visitor and/or value per RSS subscriber. Then use that to see what dollar amount you can bid on for adwords and still turn a profit or atleast not lose too much money.
So for example if you’re getting 2500 Unique Visitors (measure in uniques, not hits, hits mean nothing) a day and you are making $50/day on adsense than your estimated value per unique visitor is 2 cents. This will mean that for now you’ll probably want to target 10cent keywords terms in adwords(you’ll be losing 8 cents or so per visitor upfront). These terms are usually ‘long tail keywords’ like…
‘help with acting auditions’ or ‘acting audition tips’ or ‘acting audition guides’
Because longtail keyword terms aren’t searched as much you won’t be getting boat loads of traffic, but hopefully your content is good enough and a lot of people who found you through adsense will come back and make you more money.
Ideally you will make enough money to be able to run a adwords campaign using powerful keyword terms like “acting auditions” that will drive in much much much more traffic.
Also, always look for new ways to monetize your website. Try out widgetbucks.com or auctionads.com or all the other networks and ESPECIALLY think about creating a high value inexpensive e-book. You aren’t limited to only having adsense on your website.
Good luck!